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A Blue Zone Experience

Welcome to
Nicoya, Costa Rica

Born in 2014, Blue Zones Nicoya is a 100% Costa Rican company dedicated to researching and promoting the ancestral foods of the Nicoya Peninsula Blue Zone — one of five regions in the world where people routinely live past 100.

Our mission is to promote high-quality products with proven nutritional value and health benefits, while preserving the culture, values, and traditions of the Nicoyan people. We call our approach Retro-Innovation.

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Guanacaste · Costa Rica

The Nicoyan Peninsula

Costa Rica is home to the world's largest Blue Zone by population. Nicoya stands out for its mineral-rich water with the country's highest calcium content, its deep-rooted Chorotega traditions, and a lifestyle built around purpose, family, and natural movement — a proven formula for a longer, better life.

One Land, Many Gifts

A whole peninsula
in every bottle

Five product lines. Ten years of research. Every item rooted in the ingredients, traditions, and ecosystems that make Nicoya one of the world's greatest longevity regions.

The Science of 100

The Power 9

Research across all five Blue Zones identified 9 shared habits of the world's longest-lived people. Our products are rooted in each one.

01
Move Naturally
The world's longest-lived people don't pump iron or run marathons. They live in environments that nudge them into moving without thinking about it — gardening, walking, daily chores.
02
Purpose
Nicoyans call it "plan de vida" — a reason to wake up every morning. Having a sense of purpose can add up to 7 years to your life expectancy.
03
Downshift
Even the world's longest-lived people experience stress. What they do differently is have daily routines that shed it — prayer, naps, herbal teas, and community time.
04
80% Rule
"Hara hachi bu" — stop eating when 80% full. Centenarians eat their smallest meal in the late afternoon or early evening, and don't eat again until the next day.
05
Plant Slant
Beans, squash, corn, and herbs are the cornerstone of every Blue Zone diet. Meat is eaten sparingly — on average just five times per month. Our products reflect this tradition.
06
Wine at 5
People in most Blue Zones drink alcohol moderately and regularly — one or two glasses per day, with food and in good company. It's about ritual, not excess.
07
Belong
Almost all of the 263 centenarians interviewed belonged to a faith-based community. Attending even four times per month can add 4–14 years to life expectancy.
08
Loved Ones First
Successful centenarians in the Blue Zones put their families first — keeping aging parents and grandparents nearby, committing to a life partner, and investing deeply in their children.
09
Positive Friendships
The world's longest-lived people are born into — or choose — social circles that support healthy behaviors. Smoking, obesity, happiness, and longevity are all contagious.

From Nicoya to your table

Premium 100% natural products born from ten years of research into the ingredients that make Nicoyan centenarians extraordinary. Gluten free, no preservatives, no artificial colors.

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